Die Werberechtler · Wettbewerbs- und Werberecht

Die Werberechtler · Unfair competition and advertising law

Product labelling, packaging and registration

Missing registrations and labels can lead to sales bans and warning letters. Marketplaces must check packaging registration.

Legal framework

  • Packaging Act (VerpackG): system participation and registration in the LUCID register before placing on the market
  • GPSR (EU) 2023/988: manufacturer details (Art. 9), information in distance selling (Art. 19)
  • CE marking under the relevant product law

Case law

  • BGH, 28 Nov 2019, I ZR 23/19 – battery registration duties are rules on market conduct
  • BGH, 10 Oct 2024, I ZR 108/22 – “skin-friendly” is a prohibited trivialising statement for biocides

Case examples

No LUCID registration

A start-up sells cosmetics in shipping boxes without packaging registration. Sales ban and warning letter risk.

Missing manufacturer address

A marketplace seller lists products without the manufacturer’s postal and electronic address required by the GPSR.

Rechtsanwalt Dipl.-Ing. Michael Horak, LL.M.Rechtsanwältin Julia Ziegeler

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