Die Werberechtler · Wettbewerbs- und Werberecht

Die Werberechtler · Unfair competition and advertising law

Geographical indications and “Made in Germany”

Origin claims are valuable – and strictly assessed. The essential manufacturing steps must take place in the stated country.

Legal framework

  • §§ 126–129 MarkenG: protection of geographical indications
  • § 5 UWG: misleading claims about origin
  • Regulation (EU) 2024/1143: PDO and PGI for food, wine and spirits
  • Art. 26 LMIV: origin of the primary ingredient

Case law

  • BGH, 27 Nov 2014, I ZR 16/14 – “Made in Germany” requires the decisive manufacturing steps in Germany
  • BGH, 16 Jan 2020, I ZR 74/16 – EU origin rules prevail

Case examples

Packaging in Germany only

Knives forged in Asia and only sharpened and packed in Germany are labelled “Made in Germany”. Misleading.

Black Forest ham

Ham smoked outside the protected region is called “Black Forest style”. Possible breach of PGI protection.

Rechtsanwalt Dipl.-Ing. Michael Horak, LL.M.Rechtsanwältin Julia Ziegeler

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