Die Werberechtler · Wettbewerbs- und Werberecht

Die Werberechtler · Unfair competition and advertising law

Advertising real estate and brokerage

Property ads must contain energy certificate data, and commission claims must be accurate.

Legal framework

  • § 87 GEG: mandatory energy data in commercial property ads (type of certificate, energy demand or consumption, main energy source, year of construction, efficiency class) – also for brokers
  • §§ 656a–656d BGB: commission sharing for sales to consumers; § 2(1a) WoVermittG (principal pays for rentals)
  • § 5 UWG: “commission-free” is misleading if a fee is charged

Case law

  • BGH, 5 Oct 2017, I ZR 229/16 and others – brokers must state essential energy data under § 5a UWG

Case examples

Ad without energy data

A broker advertises a flat on a portal without the energy class although a certificate exists. This is a breach of § 87 GEG and § 5a UWG.

“Commission-free for buyers”

A broker advertises “commission-free” but the purchase agreement requires the buyer to reimburse half the fee. This is misleading.

Rechtsanwalt Dipl.-Ing. Michael Horak, LL.M.Rechtsanwältin Julia Ziegeler

Ihr Ansprechpartner

Frist läuft oder Kampagne steht an?

Unsere Fachanwälte für gewerblichen Rechtsschutz melden sich in der Regel binnen eines Werktags – bei Abmahnungen und einstweiligen Verfügungen mit Vorrang.

Anfrage senden 0511 357356-0

Your contacts

Deadline running or campaign coming up?

Our certified IP specialists usually respond within one business day – warning letters and injunctions with priority.

Send enquiry +49 511 357356-0