Die Werberechtler · Wettbewerbs- und Werberecht

Die Werberechtler · Unfair competition and advertising law

Guarantee advertising

Anyone advertising with a guarantee must provide complete guarantee terms. Statutory warranty rights may not be presented as a special benefit.

Legal framework

  • §§ 443, 479 BGB: guarantee statement simple and comprehensible, with reference to statutory rights, guarantor, procedure, duration and scope
  • Annex No. 10 UWG: statutory rights as a special feature are prohibited

Case law

  • BGH, 10 Nov 2022, I ZR 241/19 – online sellers must inform about manufacturer guarantees if these are a central feature of the offer
  • CJEU, 28 Sept 2023, C-133/22 – a “satisfaction guarantee” is a commercial guarantee

Case examples

“5-year guarantee” without terms

A tool shop advertises a five-year guarantee but provides no terms. Information duties breached.

“2 years warranty included”

A retailer presents the statutory two-year warranty as a bonus. Advertising a matter of course.

Rechtsanwalt Dipl.-Ing. Michael Horak, LL.M.Rechtsanwältin Julia Ziegeler

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