Sectors and Special Areas of Advertising Law

Many sectors have their own advertising rules beyond the UWG. They are often stricter and enforced by competitors via Section 3a UWG.

Health and food

• Food, health claims, supplements
• Pharmaceuticals and the HWG
• Pharmacies
• Medical devices, cosmetics, biocides

Finance and sustainability

• Banking, investment and crypto
• Green claims

Media and communication

• Influencer marketing
• Covert advertising
• Product placement and sponsorship
• Children and young people

Competition between businesses

• Comparative advertising
• Discounts, gifts, prize games
• Trade secrets
• Customers, suppliers, employees

We also advise on gambling, alcohol, tobacco, cannabis, cars, energy, real estate and the liberal professions.