Die Werberechtler · Wettbewerbs- und Werberecht

Die Werberechtler · Unfair competition and advertising law

Customers, Suppliers, Employees: Poaching and Distribution Disputes

At a glance

  • Poaching is generally allowed
  • Unfair with breach of contract or secret misuse
  • Boycott calls are usually unlawful

Competition for customers, suppliers and talent is legitimate. Poaching becomes unfair only with additional circumstances.

Customers: approaching a competitor’s customers with better terms is allowed, even during contract terms, as long as only ordinary termination is encouraged. Unfair: inducing breach of contract, using customer lists obtained in breach of the Trade Secrets Act, misleading customers, disparaging the former supplier.

Employees: a short first call at the workplace to clarify interest is permitted; lengthy conversations during working hours are not. Poaching aimed at obstructing the competitor, or combined with taking trade secrets, is unfair.

Boycotts and refusals to supply are generally unfair obstruction; for dominant firms, antitrust law applies.

Distribution: use of marks, photos and customer data after termination, post-contractual non-compete for commercial agents (Section 90a HGB), selective distribution and imitation by former suppliers.

Rechtsanwalt Dipl.-Ing. Michael Horak, LL.M.Rechtsanwältin Julia Ziegeler

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