Die Werberechtler · Wettbewerbs- und Werberecht

Die Werberechtler · Unfair competition and advertising law

Unfair competition law at trade fairs

Trade fairs are a hot spot for imitation disputes. Injunctions are often obtained within hours.

Legal framework

  • § 5 UWG also towards trade visitors; § 4 No. 3 UWG imitation
  • Annex No. 22 UWG (B2C): advertising with an enclosed payment request
  • Trade mark law: exhibiting can already be use

Case law

  • BGH, 23 Oct 2014, I ZR 133/13 – presenting an imitation at a pure trade fair does not create a risk of first sale to consumers

Case examples

Injunction on day one

A manufacturer sees a copy of its product at a stand and obtains an injunction the same day. A protective letter could have ensured a hearing.

Fair directory invoice

Exhibitors receive “entry forms” for a fair directory that are in fact paid orders. Misleading.

Rechtsanwalt Dipl.-Ing. Michael Horak, LL.M.Rechtsanwältin Julia Ziegeler

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Our certified IP specialists usually respond within one business day – warning letters and injunctions with priority.

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