Furniture retailers rely heavily on discount campaigns – and are among the most frequent targets of warning letters.
Legal framework
- §§ 3, 11 PAngV: total price and price reductions
- Annex Nos. 5 and 7 UWG: bait offers and false time limits
- § 5 UWG: eye-catcher advertising; delivery time is essential information
Case law
- BGH, 18 Dec 2014, I ZR 129/13 – “COMPLETE” for a bed without slatted frame and mattress can be clarified in small print for a short, clear ad
- LG München I, 12 Jan 2023, 17 HKO 17393/21 – unclear duration of a prominent discount campaign is unfair
Case examples
“Up to 70 % off”
Only a handful of display pieces are reduced by 70 %, most items by 10 %. Misleading.
Delivery “in stock”
A sofa is marked “in stock” but delivered after twelve weeks. Misleading delivery information.
