Retailers must state unit prices, show deposits separately and reference the lowest price of the last 30 days for discounts.
Legal framework
- § 4 PAngV: unit price close to total price
- § 7 PAngV: deposit stated separately
- § 11 PAngV: lowest price of the previous 30 days for price reductions
Case law
- CJEU, 29 June 2023, C-543/21 and BGH, 26 Oct 2023, I ZR 135/20 – deposit may be stated separately
- BGH, 19 May 2022, I ZR 69/21 – unit price must be close to total price online
- BGH, 9 Oct 2025, I ZR 183/24 – 30-day lowest price must be clearly recognisable
Case examples
Discount via app
A supermarket gives app-only discounts and shows the reduction against the regular price. The 30-day rule applies.
Example price
OLG Stuttgart (11 Sept 2025, 2 U 98/24) prohibited a highlighted example price for pre-packed goods of varying weight.
