Die Werberechtler · Wettbewerbs- und Werberecht

Die Werberechtler · Unfair competition and advertising law

Advertising education, coaching and online courses

Many online coaching programmes qualify as distance learning and require state approval – even in B2B relationships.

Legal framework

  • § 1 FernUSG: paid teaching, predominantly at a distance, with learning success control
  • § 12 FernUSG: approval by the ZFU; § 7: contracts for unapproved courses are void

Case law

  • BGH, 12 June 2025, III ZR 109/24 – the FernUSG also applies between businesses; online coaching with videos, sessions and tasks requires approval

Case examples

Mentoring programme

A “business mentoring” with videos, weekly calls and homework is sold without ZFU approval. The contracts are void, refunds may be claimed.

Income promises

A course promises “EUR 10,000 per month in 90 days”. Without proof this is misleading.

Rechtsanwalt Dipl.-Ing. Michael Horak, LL.M.Rechtsanwältin Julia Ziegeler

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