Die Werberechtler · Wettbewerbs- und Werberecht

Die Werberechtler · Unfair competition and advertising law

Advertising crafts and construction

Licensed crafts require registration in the trades register. Titles such as “Meister” are protected.

Legal framework

  • § 1 HwO with Annex A: licensed crafts only with registration
  • § 51 HwO: only those who passed the master craftsman examination may use the “Meister” title
  • § 5 UWG: “master craftsman business” without a master is misleading

Case law

  • BGH, 29 Oct 1992, I ZR 306/90 – advertising craft services without registration is misleading

Case examples

“Meisterbetrieb” without master

A roofing company advertises as a “Meisterbetrieb” although the master left two years ago. Misleading.

“Fixed price guaranteed”

A renovation firm advertises fixed prices while the contract allows surcharges for any “unforeseen work”. Misleading.

Rechtsanwalt Dipl.-Ing. Michael Horak, LL.M.Rechtsanwältin Julia Ziegeler

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