Die Werberechtler · Wettbewerbs- und Werberecht

Die Werberechtler · Unfair competition and advertising law

Advertising travel, flights and accommodation

Travel and flight prices must be advertised as final prices. Optional extras may only be added on an opt-in basis.

Legal framework

  • Art. 23(1) Regulation (EC) 1008/2008: air fares always as final price including all unavoidable taxes, fees and charges
  • Package travel: § 651d BGB with Art. 250 EGBGB (information and standard form)
  • PAngV: total price

Case law

  • CJEU, 15 Jan 2015, C-573/13 – the final price must be shown for every flight from the start of the booking process
  • BGH, 30 July 2015, I ZR 29/12 – breaches can be pursued under the UWG, including by consumer associations

Case examples

Pre-ticked insurance

An airline adds travel insurance by default in the booking flow. Optional extras require opt-in.

Hotel price without tourist tax

A portal shows room prices and adds a mandatory resort fee only at checkout. The fee belongs in the total price.

Rechtsanwalt Dipl.-Ing. Michael Horak, LL.M.Rechtsanwältin Julia Ziegeler

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