Die Werberechtler · Wettbewerbs- und Werberecht

Die Werberechtler · Unfair competition and advertising law

Advertising electricity, gas and solar

Energy suppliers must disclose their electricity mix and state total prices. Green claims are subject to the stricter rules in force since 27 September 2026.

Legal framework

  • § 41 EnWG: mandatory content of supply contracts with household customers
  • § 42 EnWG: electricity labelling, also in advertising material
  • Green electricity: guarantees of origin; stricter UWG rules on environmental claims since 2026
  • § 3 PAngV: total price including standing charge

Case law

  • BGH, 27 March 2025, I ZR 65/22 – tariff calculators for heating electricity must point out the compensation quantity for dual-tariff meters
  • BGH, 27 June 2024, I ZR 98/23 – ambiguous terms such as “climate neutral” must be explained in the ad itself

Case examples

“100 % climate neutral gas”

A supplier advertises gas as climate neutral thanks to offsetting. Since 2026 this is prohibited per se.

Price without standing charge

A tariff is advertised with the unit price only. The total price including standing charge must be stated.

Rechtsanwalt Dipl.-Ing. Michael Horak, LL.M.Rechtsanwältin Julia Ziegeler

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