Category: Legislation
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Digital Fairness Act: what businesses can expect
The European Commission is about to present its Digital Fairness Act proposal. Dark patterns, influencers, subscriptions and personalised prices are in focus.
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New rules for environmental advertising apply from 27 September
Generic environmental claims, self-made sustainability labels and offset-based climate neutrality are now always prohibited towards consumers.
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AI labelling: Article 50 AI Act applies from 2 August
Chatbot notices, deepfake disclosure, machine-readable marking: the AI Act transparency obligations are in force. What this means for advertising.
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Third Act amending the UWG promulgated
Germany has implemented EU rules against greenwashing and planned obsolescence. The new rules apply from 27 September 2026.
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EU Commission halts the Green Claims Directive
The Commission announced the withdrawal of the proposed directive on environmental claims. The Empowering Consumers Directive remains.
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Collective redress actions possible since 13 October 2023
Under the new Consumer Rights Enforcement Act, associations can claim payment directly for consumers.
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Cancellation button mandatory since 1 July 2022
Online providers of subscriptions must allow easy cancellation via a button.
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UWG reform in force: reviews, influencers, consumer damages
With the implementation of the Omnibus Directive, key rules of the UWG and the Price Indication Ordinance change on 28 May 2022.