Die Werberechtler · Wettbewerbs- und Werberecht

Die Werberechtler · Unfair competition and advertising law

Third Act amending the UWG promulgated

On 19 February 2026, the Third Act amending the Act against Unfair Competition of 12 February 2026 was promulgated (Federal Law Gazette 2026 I No. 43). It implements Directive (EU) 2024/825 and parts of Directive (EU) 2023/2673 on distance contracts for financial services.

Changes: new definitions in Section 2 UWG (environmental claim, sustainability label, certification scheme, durability); environmental, social and circularity aspects as main characteristics; new misleading practices for irrelevant benefits and future claims without a plan; transparency duties for comparison services; new blacklist items (nos. 2a, 4a, 4b, 4c, 10a, 23d); amended fines.

Timing: essentially from 27 September 2026; new Section 5(6) UWG on financial services information already from 19 June 2026.

Rechtsanwalt Dipl.-Ing. Michael Horak, LL.M.Rechtsanwältin Julia Ziegeler

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