Many sectors have their own advertising rules beyond the UWG. They are often stricter and enforced by competitors via Section 3a UWG.
Health and food
- Food, health claims, supplements
- Pharmaceuticals and the HWG
- Pharmacies
- Medical devices, cosmetics, biocides
Finance and sustainability
Media and communication
Competition between businesses
We also advise on gambling, alcohol, tobacco, cannabis, cars, energy, real estate and the liberal professions.
Case examples
Instagram giveaway
A brand raffles products among users who share a post and tag three friends: prize-draw rules, influencer labelling and data protection all apply.
Trade fair comparison
Comparative displays naming a rival at a fair often trigger injunctions within hours; a protective letter can help.
Guarantee and origin
“10-year guarantee – Made in Germany” for tools mostly made in Asia, without guarantee terms, is open to challenge on both counts.
