Die Werberechtler · Wettbewerbs- und Werberecht

Die Werberechtler · Unfair competition and advertising law

CJEU strengthens newsletters to existing customers

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Archive post. This post reflects the legal position at the time of publication. For current information, see the linked topic pages.

On 13 November 2025 (C-654/23, Inteligo Media), the CJEU held that the existing-customer rule of the ePrivacy Directive (Section 7(3) UWG in Germany) is exhaustive: where it applies, no additional legal basis under Art. 6 GDPR is needed. Registration for an online service may be connected with the “sale” of a service.

Current: Email and telephone marketing

Rechtsanwalt Dipl.-Ing. Michael Horak, LL.M.Rechtsanwältin Julia Ziegeler

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