Die Werberechtler · Wettbewerbs- und Werberecht
Die Werberechtler · Unfair competition and advertising law
Archive post. This post reflects the legal position at the time of publication. For current information, see the linked topic pages.
On 26 September 2024 (C-330/23, Aldi Süd), the CJEU held that an announced price reduction must be based on the lowest price applied in the 30 days before the reduction – both for percentages and for highlighted savings.
Current: Price advertising
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