Die Werberechtler · Wettbewerbs- und Werberecht

Die Werberechtler · Unfair competition and advertising law

Unfair Competition Proceedings in Germany

Kanzleiräume horak Rechtsanwälte

Unfair competition disputes in Germany are decided fast. Often only a few days pass between a warning letter and a court order.

Typical sequence

  1. Evidence of the infringement (screenshots, test purchases, archiving)
  2. Warning letter (Abmahnung) demanding a cease-and-desist declaration with a contractual penalty (Section 13 UWG), usually with a deadline of one week to ten days
  3. Response: declaration, modified declaration, rejection, possibly a protective letter
  4. Preliminary injunction (Section 12 UWG, Sections 935, 940 ZPO)
  5. Final settlement letter and declaration, or main action
  6. Main proceedings: Regional Court, appeal to the Higher Regional Court, appeal on points of law to the Federal Court of Justice
  7. Enforcement: administrative fines for breaches of court orders (Section 890 ZPO), contractual penalty for breaches of declarations

Jurisdiction

The Regional Courts have exclusive jurisdiction regardless of the amount in dispute (Section 14(1) UWG). Since December 2020, the “flying venue” for online infringements has largely been abolished for competitors (Section 14(2) UWG). Representation by a lawyer is mandatory.

Key deadlines

DeadlineDurationConsequence if missed
limitation6 months from knowledge (Section 11 UWG)claim unenforceable
urgency for interim reliefapprox. 1 to 2 months from knowledge, depending on the courtonly main action possible
enforcement of an ex parte order1 month from service on the applicant (Section 929(2) ZPO)order becomes ineffective
appeal1 month from servicejudgment becomes final

Costs

Costs depend on the value in dispute set by the court. Between competitors, values for injunctions often range from EUR 10,000 to EUR 100,000. For minor matters, the value may be limited to EUR 1,000 (Section 51(3) GKG). The losing party bears both sides’ statutory fees.

Case examples

From warning letter to injunction

A retailer ignores a warning letter. Three days after the deadline a preliminary injunction is served by a bailiff, with costs for both steps. A reviewed, modified cease-and-desist declaration would have avoided this.

Waiting too long

A manufacturer discovers a rival’s misleading ad in March but instructs counsel only in June. Many higher regional courts consider urgency refuted after about one month; only main proceedings remain.

Wrong court

A competitor sues over missing online information at its home court. Since 2020 the “flying” jurisdiction is restricted for online infringements (§ 14(2) UWG).

Steps in detail

Rechtsanwalt Dipl.-Ing. Michael Horak, LL.M.Rechtsanwältin Julia Ziegeler

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