Die Werberechtler · Wettbewerbs- und Werberecht
Die Werberechtler · Unfair competition and advertising law
Archive post. This post reflects the legal position at the time of publication. For current information, see the linked topic pages.
Following its landmark rulings of 9 September 2021 (I ZR 90/20, I ZR 125/20, I ZR 126/20), the BGH held on 13 January 2022 (I ZR 35/21) that a post presenting products received free of charge must be labelled as advertising.
Current: Influencer marketing
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