Die Werberechtler · Wettbewerbs- und Werberecht

Die Werberechtler · Unfair competition and advertising law

Cancellation button: no retention offers on the confirmation page

Since July 2022, businesses offering consumer subscriptions online must provide a cancellation button and a confirmation page (Section 312k BGB). On 16 July 2026, the Federal Court of Justice held (I ZR 200/25) that the confirmation page must not be cluttered with retention offers such as “pause contract” or discounts. In 2025 it had already held that the button is also required for fixed-term contracts with a one-off payment (I ZR 161/24).

To do: a direct path from button to confirmation page to acknowledgment; retention offers, if at all, only after cancellation.

More: Aggressive practices and dark patterns

Rechtsanwalt Dipl.-Ing. Michael Horak, LL.M.Rechtsanwältin Julia Ziegeler

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