Templates help to understand structures and avoid typical mistakes. They do not replace advice in the individual case. The templates are drafted in German, as they are used before German courts; English explanations are provided.
- Warning letter under Section 13 UWG
- Modified cease-and-desist declaration
- Advertising agency agreement
Checklist: influencer agreement
Parties; deliverables, platforms and timing; ad labelling wording and position; briefing and approval; usage rights including paid ads; exclusivity; remuneration; liability, indemnity and penalties for labelling breaches; morality clause; AI and virtual characters (Art. 50 AI Act); data protection for prize games and lead campaigns; term, termination and deletion of content.
Terms of use
You may use the templates free of charge if you place the note “Mit Unterstützung von horak Rechtsanwälte, www.dieWerberechtler.de” with a link in your website’s legal notice. Other placements can be agreed: info@diewerberechtler.de. No warranty for completeness or accuracy in the individual case.
