At a glance
- Review before publication
- Traffic-light assessment with alternatives
- Fixed fee, within 48 hours on request
The cheapest warning letter is the one that is never written. We review advertising before it goes live – with a clear traffic-light assessment, concrete wording alternatives and, on request, within 48 hours.
What we review
Campaigns for TV, radio, print, out-of-home and online; claims, slogans and product names; packaging and labels; websites, online shops and checkout processes; social media campaigns and influencer briefings; environmental claims under the new rules; comparative and price advertising; promotions and prize games; AI use including chatbots, generated images and labelling.
Case examples
A start-up plans “boosts the immune system” and “climate positive” for a protein powder. We remove “climate positive” and replace the immune claim with an authorised vitamin C claim that matches the recipe.
A course provider’s countdown restarts on every visit and the participant numbers are invented. We develop a version with a real deadline and verifiable figures.
Before printing 200,000 packs we find a missing allergen notice and an unauthorised nutrition claim.
How we work
- You send drafts and brief information on target group, channels and evidence.
- We confirm scope, fixed fee and timing.
- You receive a written assessment: green (fine), amber (risk with alternative), red (not permitted, with alternative).
- On request, we discuss the result with your marketing team or agency.
For ongoing support, see fees.
